For Mass Retail: "Mass+"

Mass+ is C&CC solution to improve performance in mass retail.

C&CC conceived and has been successfully implementing at paramount mass retailers the Ad-Hoc Solution "Mass+", that leads to the effective large retail stores performance improvement.

"Mass+" has been designed for large and complex stores. It can be rolled out fast and efficiently to several mass retail stores geographically dispersed.

It identifies improvement areas and it acts sharply, to lead to sales results improvement, thanks to a higher customer satisfaction, more customer loyalty and a broader customer base.

Thanks to Mystery Shopping/ Customer Analyses or to other internal and market analyses, the mass retail stores current status is depicted and possible solutions are recommended to the Customer.

Interventions vary, based on the Customer's priorities and objectives. They spam from processes optimization, to communication improvement, to training,to tools and manuals creation, to end customers data re-organization, to powerful and structured actions on the market.

Analyses and interventions are carried out in all or some mass retail stores, in phases or as one, to be focussed, to carry out a pilot, or extensively, locally or/ and abroad.

The end result is always measured to confirm to the Customer the objective has been achieved. C&CC follow-up ensures that the end result is rooted and lasting.

Analyses and interventions are complete and focussed, to care for all aspects impacting on mass retail stores performance.

Curteous treatment
will make
a customer
a walking
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James Cash Penney

Customer Satisfaction CRM  Brand  PERFORMANCE Counter

  MYSTERY SHOPPING   SALES   Channel  Mass Retail  FOOD

  Sales People    Relationship  Improvement Customer Base

   TRAINING     Skills   MEGASTORE   Revenue NON-FOOD    Till

STORE   Fresh  CASHIER  Queue KPI Director COMMUNICATION

  SELL OUT  Department  COMMERCIAL RESULTS Loyalty CASH

 Store Manager MARKET  Mystery Shopper    Supermarket