Market Analyses

Market Analyses to benefit positioning awareness and sales performance.

Market analyses can be actions by themselves or the initial or control step within a broader C&CC intervention programme.

Main market analyses carried out by C&CC are:
- brand awareness analysis
- customer base analysis
- customer needs/ expectations/ perceptions analysis
- customer satisfaction analysis
- customer loyalty analysis
- customer segmentation
- external communication analysis
- performance analysis
- relationships analysis
- external stakeholders analysis

Market Analyses provide an unbiased, accurate and complete picture, to allow the identification of improvement points.

Thanks to specific data, decisions are clear and efficient.

The aim of marketing
is to know and understand
the customer so well
the product or service
fits him and sells itself
Peter Drucker

PERCEPTION    Market    BRAND AWARENESS     Questionnaire

Positioning   DATA    Stakeholders     ANALYSIS      LOYALTY

     Performance Improvement      Customer Satisfaction

          Customer    Survey        IMPROVEMENT    Focus Group

FIDELITY    Interview      TALENT          Relationship

  Brand    CUSTOMER BASE   Web    NEEDS

          PERFORMANCE     Competition    EXPECTATIONS