Market Analyses Market Analyses to benefit positioning awareness and sales performance. Market analyses can be actions by themselves or the initial or control step within a broader C&CC intervention programme. Main market analyses carried out by
C&CC are: Market Analyses provide an unbiased, accurate and complete picture, to allow the identification of improvement points. Thanks to specific data, decisions are clear and efficient.
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The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself Peter Drucker |
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PERCEPTION Market BRAND AWARENESS Questionnaire Positioning DATA Stakeholders ANALYSIS LOYALTY Performance Improvement Customer Satisfaction Customer Survey IMPROVEMENT Focus Group FIDELITY Interview TALENT Relationship Brand CUSTOMER BASE Web NEEDS PERFORMANCE Competition EXPECTATIONS |
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The complaining customer represents a huge opportunity for more business Zig Ziglar |
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